VM Display Show 2023: Paper Paste consolidates its position at this exhibition

Pasqual Arnella and Paper Paste Living, with their exclusive line of products made from recycled paper, were the best example of this type of visual merchandising tools, giving a tangible idea of how the whole process can work and what the result of the upcycling process can be.

Innermost, a company specialising in designer furniture and lighting, was another participating partner, with its sustainable line of designer chairs made from fishing nets taken from the ocean. We also had the presence of Trison, which brings digital solutions such as screens, sensors and perfumes to the retail environment.

The entire stand was designed and produced on paper, using only water-based inks that can be easily recycled.

According to Paul Brooks of VMI, this VM Show was mainly about innovation in visual merchandising, such as VMI, the new VM platform he created, although this innovation can be both technological and visual. In terms of technology, VMI showcased the “lift and learn” system, scent marketing and hologram displays. In terms of innovative materials, Pasqual Arnella’s paperpaste featured prominently in the display of both his own products and Paper Paste Living furniture.

For Pasqual Arnella, perhaps the most remarkable collaboration was the one with Retail Monkeys, as it was the first time that the concept of a 360° sustainable and biodegradable product was applied to visual merchandising. This new approach allows us to completely recycle existing sustainable marketing campaigns into a VM tool, such as a paper paste, a mannequin or an accessory.

All in all, this has been a very successful event for Pasqual Arnella, to continue to extend its sustainable influence in the UK retail and fashion markets.