Pasqual Arnella

Our paperpaste mannequins make a hit in London!

4 May 2022

In April, we attended the VM & Display Show in London, the only event in the UK dedicated to visual merchandising and display, which brings together retailers and designers from different sectors.

The Show covers everything within visual merchandising and display, including Mannequins, Print, Christmas Decorations, Display Services, Props, Design, Graphics, Bust Forms, TurnKey Service, POP, Lighting, Fabrics and everything in between.

This was the first time that Pasqual Arnella had attended the retail VM and Display Show as an exhibitor, and our paperpaste mannequins were a great success. Companies are increasingly aware of the need to be sustainable, not only in terms of their own products but throughout the value chain. Our mannequins, besides providing an excellent platform for their pieces, can thus reinforce their brand positioning.

Moreover, the material we use, paperpaste, gives our product a unique and warm feel and texture that only recycled paper can achieve. This gives a touch of naturalness and style to any piece on display. Our mannequins can also be customised and made to measure, so each brand can tweak as desired and contribute to reinforcing their image.

Our mannequins, torsos and accessories looked great beneath a forest-style decoration, a space we shared with our collaborators Lilyblue & Partners. We also had the opportunity to network with leading practitioners from the world of creative window dressing, as well as visual merchandising, retail, space design and other sectors.

In short, we are very satisfied with the good reception and the very positive feedback that our paperpaste mannequins received at the VM Show 2022. The sustainable material used as well as the fact that they are 100% manufactured in Barcelona was highly appreciated by the attendees. We will definitely be back next year!

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Pasqual Arnella
PASQUAL ARNELLA S.L. en el marco del Programa ICEX Next, ha contado con el apoyo de ICEX y con la cofinanciación del fondo europeo FEDER. La finalidad de este apoyo es contribuir al desarrollo internacional de la empresa y de su entorno.

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