By the end of 2023, they hope that these new partnerships will allow them to offer 100% traceability to the people who make their yarns used to make their fabric, etc.
The importance of waste prevention in retail and fashion
At Pasqual Arnella we are proud to share River Island’s journey and contribute to making fashion a positive force for ever more necessary change.
According to a recent statement by the European Environment Agency, the EU’s circular economy action plan aims to double the proportion of recycled materials used in the EU economy by 2030.
However, to achieve this, it is necessary to increase the recycling rate while reducing the overall use of materials. Achieving the sustainability targets would require, for example, increasing the recycling rate of all waste treated from the current 40% to 70%, drecreasing total material inputs by 15% and reducing the amount of fossil fuels used by 34%.
By doing so, waste prevention can accelerate the achievement of a circular economy, as it can reduce the use of resources, maximise the useful life of products and materials and promote the demand for more sustainable products.
For this reason, Pasqual Arnella is actively involved in initiatives such as our project at the VM Display Show in London, which applied the principles of the circular economy to visual merchandising with tangible identities.