Pasqual Arnella

Our paper paste busts decorate River Island’s window displays

23 June 2023

Following our participation in the VM Display Show 2022 in London, we carried out the custom project for River Island’s concept store, River Studios, together with Paul Brooks of VMI and Retail Monkeys.

So far, we have supplied torsos with wooden arms for the windows of 10 River Island shops, including their concept shop, River Studios, with male model Arvon, female model Haltia and kid’s bust form. This year, we are continuing to produce customised paper paste mannequins for the 20 new River Island shops opening in Manchester, UK.

Its goal: transparency and sustainability

According to Paul Brooks, the paper paste torsos are part of a River Island initiative to be more sustainable and transparent with its supply chain, called Kind Society. For River Island, this means being open and honest about what they are doing, and teaming up with their community and other advocates for change.

The main idea is to achieve full transparency throughout the business and supply chain, in order to help measure and deliver on their commitments. As part of their commitment to transparency, they publish a full list of their approved factories on their website and have 100% traceability of their direct suppliers, for example, the people who make the clothes and furnishings for their shops.

By the end of 2023, they hope that these new partnerships will allow them to offer 100% traceability to the people who make their yarns used to make their fabric, etc.

The importance of waste prevention in retail and fashion

At Pasqual Arnella we are proud to share River Island’s journey and contribute to making fashion a positive force for ever more necessary change.

According to a recent statement by the European Environment Agency, the EU’s circular economy action plan aims to double the proportion of recycled materials used in the EU economy by 2030.

However, to achieve this, it is necessary to increase the recycling rate while reducing the overall use of materials. Achieving the sustainability targets would require, for example, increasing the recycling rate of all waste treated from the current 40% to 70%, drecreasing total material inputs by 15% and reducing the amount of fossil fuels used by 34%.

By doing so, waste prevention can accelerate the achievement of a circular economy, as it can reduce the use of resources, maximise the useful life of products and materials and promote the demand for more sustainable products.

For this reason, Pasqual Arnella is actively involved in initiatives such as our project at the VM Display Show in London, which applied the principles of the circular economy to visual merchandising with tangible identities.

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Pasqual Arnella
PASQUAL ARNELLA S.L. en el marco del Programa ICEX Next, ha contado con el apoyo de ICEX y con la cofinanciación del fondo europeo FEDER. La finalidad de este apoyo es contribuir al desarrollo internacional de la empresa y de su entorno.

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