According to a recent study by Deloitte, more and more consumers are adopting sustainable lifestyles, but at the same time they require more information, and a greater selection of affordable sustainable options. In fact, 40% of consumers indicate that they choose brands that have environmentally sustainable practices and/or values. This would have been an unthinkable figure just a few years ago, and the trend continues to increase.
It is no longer enough to simply say that a company or its products are sustainable. Consumers have begun to be informed in more detail about the products that they buy, for example, what is the responsible origin of the raw material, whether they are products made with natural, recycled, and/or biodegradable materials, or if renewable energies or circular economy processes are used in their manufacturing. This awareness has begun to be referred to as eco-wakening, a new consumer behaviour that is promoting sustainability in companies.
Faced with this new scenario, and in order to live up to the new consumer purchasing criteria, companies are not only implementing more sustainable production strategies, but they are also communicating them in a clearer and more transparent manner.
From our origins, manufacturing papier mâché toy horses, we have advocated the recycling and reuse of materials in order to give them a new life. Today, the little horses have become mannequins, busts, and display heads, but the essence remains the same: our raw material is recycled paperpaste.
However, we are aware of the problems that we can help solve beyond raw materials, which is why we have implemented the following measures to play a positive role in the production process:
Our manufacturing technique, which we have completed over 130 years, makes our mannequins and displays even more unique, with a totally different texture and appearance to other products on the market. This has brought them important international recognition, both for large and small brands that are truly committed to sustainability in all areas.
In 2019 we began the collaboration with the New Zealand brand Icebreaker, which started its global movement ‘Move to natural’, and they required the replacement of plastic mannequins with sustainable mannequins. The work was quite a challenge because we developed full-body mannequins for the first time and we had been working on them for several years. As a result, the project was a success, and also the full-body mannequins made from paperpaste were launched concurrently.
Consumers and brands give us the answer to this question: Yes, sustainable mannequins do increasingly make sense. It is no longer just a question of whether a piece of clothing or accessory is sustainable, but whether the means used to display it is made from plastic, or made by polluting processes, or other processes that are not respectful of the environment. The consumers of today want to go one step further, and so do we.
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Aquesta actuació està impulsada i subvencionada pel Servei Públic d'Ocupació de Catalunya i finançada al 100% pel Fons Social Europeu com a part de la resposta de la Unió Europea a la pandèmia de COVID-19.
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