Pasqual Arnella

”Pasqual Arnella: from the rocking horses to the paperpaste mannequins”, in La Vanguardia

3 June 2022

This time, perhaps the overall tone of the post is gently nostalgic and future-oriented together. We have always said that the Pasqual Arnella of today cannot be understood without looking back on our origin and our beginnings, which makes us what we are.

This article in La Vanguardia sums up what we have always sought to convey: a company capable of evolving and adapting to market changes without losing its roots. (Read the full article in La Vanguardia. Here is a summary).

We are a small company set up more than a century ago, in 1892, manufacturing handmade papier-mâché horses from recycled paper paste. As Martí and Claudia Pasqual, the fourth generation of the family business, say, with the emergence of plastic in the toy industry “we were forced to diversify and start producing decorative products, such as papier-mâché masks, moons or stars”.

Pasqual Arnella made a name for itself in the world of handicrafts. However, in 2008 the global financial crisis forced it to reinvent itself, this time adapting its moulding system to manufacture busts and mannequins made from paperpaste.

Now the figures clearly show: This centenary company has a turnover of €630,000 with estimated growth of somewhere between 15% and 20% this year. They mainly work with companies in the fashion and sports industries, with well-known brands such as Buff, The North Face or Patagonia, and export most of their production to countries such as the USA, Germany or Switzerland.

However, that’s not all. The company also has a range of biodegradable cremation urns, and is penetrating the ­home furnishings design industry. In their view, “cardboard is a material on the rise,” in particular down to the growing concern of companies and consumers seeking more sustainable materials and manufacturing processes.

Pasqual Arnella continues to adapt and reinvent itself without losing the essence that has brought it where it is today: its little handmade horses made with recycled paper, which still awaken memories in those who enjoyed them in their childhood, as can be seen in the comments left under the original article:

“They were a benchmark. I remember seeing the cardboard horses, how they took them to dry out… Then, for Three Kings Day, we used to go to choose the horse we wanted, what memories!”
“As a child, I remember thinking about how, in a manual, artisanal way, they transformed dry cardboard into little horses (…) Reading this article has brought the memories flooding back.”

Thank you all for so many memories, and thanks to all the people who, over the years, have played their part in making Pasqual Arnella what it is today!

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Pasqual Arnella
PASQUAL ARNELLA S.L. en el marco del Programa ICEX Next, ha contado con el apoyo de ICEX y con la cofinanciación del fondo europeo FEDER. La finalidad de este apoyo es contribuir al desarrollo internacional de la empresa y de su entorno.

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