Pasqual Arnella

Discover and Experience Paperpaste in London.

11 June 2024

Once again, this year we returned to the VM & Display Show in London, the central event for any business seeking to make its environment more attractive. And for us, it is a milestone in the collaboration with The Circle Experience Lab.

In 2022, on the suggestion of Paul Brooks and Stanislav from Retail Monkeys, Pasqual Arnella joined the LilyBlue and Partners stand. This cooperation has been a great achievement, and has served to expand the presence of our sustainable mannequins in the UK.

The Circle Experience Lab (Circle Lab) is a new showroom opened by Paul Brooks and Retail Monkeys, along with other co-founders. It is dedicated to seamlessly fusing design, innovation and sustainability in the retail sector, and facilitating collaboration and networking with customers and stakeholders.

Our mannequins are eco-friendly options for retail display

Paul explained that the decision to display paper pulp mannequins in his showroom was consistent with the Circle Lab’s commitment to sustainability and innovation. He stated, “Paperpaste mannequins represent a unique approach to retail display, utilizing eco-friendly materials and techniques to create striking visual merchandising solutions.”

It was an incredibly successful bet. “The response to the paperpaste mannequins has been overwhelmingly positive. Customers and visitors appreciate the unique aesthetic appeal of these sustainable alternatives and are intrigued by the innovative use of materials,” Paul said.

The future of retail by The Circle Lab

The Circle Lab was born with the desire to reshape the retail landscape. Its co-founders saw an opportunity to create a platform where like-minded companies could collaborate and showcase their innovative solutions.

Unlike traditional approaches that focus solely on aesthetics or functionality, Circle Lab offers a holistic approach that considers the environmental impact of every design decision. By curating a collection of products and solutions that prioritise sustainability without compromising on style, Circle lab sets a new standard for retail experiences.

And it doesn’t stop there: The Circle Lab wants to continue to deliver cutting-edge designs, innovative technologies and sustainable solutions to shape the future of retail. At Pasqual Arnella, we are delighted to continue to collaborate with this vision!

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Pasqual Arnella
PASQUAL ARNELLA S.L. en el marco del Programa ICEX Next, ha contado con el apoyo de ICEX y con la cofinanciación del fondo europeo FEDER. La finalidad de este apoyo es contribuir al desarrollo internacional de la empresa y de su entorno.

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