Colour trends 2025: Soft natural tones take over fashion and commercial spaces
5 February 2025
Have you ever noticed how certain colours make us feel more relaxed, or, conversely, full of energy? The colours around us have a much greater impact than we realise: they not only affect us emotionally but also influence how we perceive spaces, clothing, and even brands.
That’s why the colour trends each season evolve organically, adapting not only to our expectations as consumers but also to a social and collective context that reflects the prevailing needs and values of the time. Colours are no longer just an aesthetic matter; they are a means of expressing emotions, connecting with shared ideals, and responding to global concerns such as sustainability, well-being, and the quest for balance.
For 2025, the colour trends centre around natural tones that evoke calm, stability, and a connection to the earth. Warm browns, soft greens, and sandy beiges are in the spotlight as they create welcoming environments, convey well-being, and reflect values of sustainability and authenticity that are becoming increasingly important to all of us.
A prime example of this trend is Pantone’s Colour of the Year 2025, Mocha Mousse, a brown shade that, as its name suggests, reminds us of cocoa, chocolate, and coffee. It’s a colour that exudes warmth, richness, and that feeling of comfort we associate with the natural and everyday.
Natural colours: A trend that speaks of calm, elegance and balance
Colours like Mocha Mousse are no coincidence. In a world that moves so quickly, we all seek ways to feel more connected, more at ease. And natural colours, along with materials that reflect that same essence—such as wood, stone, or even paper—help to create environments where we truly want to be.
In fashion, these tones bring versatility and sophistication. A dress, coat, or accessory in a soft brown, green, or beige tone can be elegant, yet casual, depending on how it’s styled. But it’s not just about the clothes: windows and stores that use this colour palette have the power to tell a story, to make you feel like you’re in a space designed to convey calm and balance.
Paperpaste mannequins: A natural touch to tell a story
In this context, our paperpaste mannequins are far more than just a display tool for clothes. They are pieces that, on their own, tell a story. Made from recycled materials, with natural finishes and warm textures, they perfectly complement the tones and trends we’ve discussed.
Imagine a window display: garments in soft earthy colours, paired with our handmade mannequins that reflect the same warmth and authenticity. It’s so much more than aesthetics; it’s a statement of values. Consumers don’t just see fashion; they see a commitment to the planet, careful attention to every detail, and that builds trust and connection.
What makes Pasqual Arnella’s mannequins so special is their craftsmanship. Each piece is created in our workshop in Barcelona, with meticulous attention to detail to make each one unique. And that authenticity, that human touch, is something that doesn’t go unnoticed by those who seek brands that stand for something more.
Colour and materials in the shopping experience
But we can take it a step further. Have you ever walked into a store and felt that everything just “clicked”? The colours, the materials, the lighting… everything seems designed to make you feel comfortable, relaxed, and, above all, to help you connect with what you see. That’s the magic of combining soft, natural, warm tones with sustainable materials and organic textures, like our recycled paperpaste mannequins.
This approach not only enhances the customer experience but also reinforces the perception of a brand as authentic, modern, and committed to values that deeply resonate with today’s consumers. Every detail matters, from the colour of the garments to the material of the decorative elements. And when everything flows, the customer doesn’t just buy; they experience something they’ll remember.
Ultimately, the colour trends this year are a reflection of what we’re all seeking: warmth, well-being, and a deeper connection with the world around us. For brands looking to stand out, embracing these tones along with sustainable materials like Pasqual Arnella’s paperpaste mannequins is a way of saying, “We care about the details, we care about the planet, and we care about you.”
Because, in the end, colours speak a universal language. And what better way to convey warmth, authenticity, and closeness than with natural tones and materials that respect the world we live in?
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!